Not to mention shorts, wide leg pants, swimsuits, jumpsuits, maxi dresses & more!
I know from emailing with many of you that there's been a lot of hesitant excitement for this collection. My biggest fear was that the collection would be phoned-in; a weak watering down of the straight sizes. However, that fear is unfounded as the collection looks amazing. There's plenty of styles and patterns to choose from. Have I even mentioned the bags, scarves, or home goods?
Not only is this one of the best plus size collections I've seen, it's one of the best-done Target/designer collaborations I've seen as well. I am anticipating sell outs of certain items, like the hammock, patio umbrella, and beach chairs. You'll find those on Ebay Sunday night for triple the price they were in stores. Will the plus line sell out? I think it will sell well, but I don't know about a total sell out. I could be wrong, though. It goes on sale online around 3 AM EST on April 19th. In typical Lilly fashion, make sure your account information is up to date and check out often to make sure you can get what you want.
A lot of people are going to be watching the success of this plus size line. Target and analysts are watching to see if the plus size market is actually going to buy what's being offered. Bloggers and other fashion enthusiasts are going to watch to see if it will lead to further plus size opportunities.
April 16, 2015 UPDATE: Click Here to see what you need to know before this collection goes on sale!
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