One of the best things about January is the anticipation of the Lilly Pulitzer After Party sale. You never know what to expect in the sale, which I find fun. Sure, there's been a few sales that had been duds but for the most part I usually find something.
New Feature: The Waiting Line. One of the bad things about the After Party sale was that it would often crash the Lilly site. In an effort to prevent said crashes, there's now a "virtual waiting line" you'll have to sit in to gain access to the site. LP launched the que during last August's sale. I was on the Lilly site before its scheduled 8:00 am launch, but I was in the que for 15-20 minutes. There's a ticker and I can't remember if it told you the amount of time you had before you could enter the sale or how many people were ahead of you. Even though I got to the sale around 8:20 nothing was sold out yet.
According to the Lilly website, they will be using the waiting line again. This means it's time to change up the After Party sales guide. This is probably the most important fact to keep in mind:
Here's my other advice:
1| Create an account on the Lilly website and make sure ALL of your information is updated. Most importantly, make sure your credit card and shipping addresses are correct. Take off any addresses you may have stored in there from the holiday season.
2| Utilize all available equipment: computer, smartphone, tablet, etc. You'll also be able to shop via the Lilly Pulitzer app. Last August I shuffled between the Lilly app, my computer, and the mobile website and I found the app got me in the soonest. This may not be the case for you but it doesn't hurt to try.
3| Follow Lilly on social media! Sometimes there are sale items exclusive to various platforms (Facebook, Instagram, etc.) so be sure to check those out.
4| Shipping is free, which is always a bonus. Do be aware that shipping may take longer than usual due to the staggering amount of orders Lilly will be handling.
5| There are no returns on final sale merchandise. If you're unsure of sizing double check your measurements. As far as shoe sizing goes, I think it runs a bit smaller than true-to-size.
6| Items can change during the course of the sale. I've noticed in several sales additional items will be added towards the afternoons and evenings.
7| Prioritize what you want and make a strategy. Tote bags on the computer, scarves on the tablet. Some have found it handy to make a second account (or more) and sign in on a different account on each device. The reason I say to make a plan is this tip #8.
8| Items in your cart are not held for you. You can only be sure they're yours once you check out completely.
And again: Put everything you want in your cart and THEN checkout--especially if you're shopping in the first few hours of the sale. The moment you leave the sale you'll end up at the back of the line.
What to expect in the sale: It's always hard to say for sure, but typically it's a variety of items from the past few seasons. Since it's January, I expect to see anything from mid-summer up through Christmas. I suspect they may have agendas and a good deal of other stationery items because I've seen those going on sale in several stores recently. I also think you'll find a ton of the free gift with purchase promotional items.
Price-wise, expect the average savings to be anywhere from 40%-60% off original retail. Off the top of my head, I once got an overnight bag for $49 that was originally $198, a necklace that was $19 for $78, and a scarf for $34 that had been $120.
Anything in particular I'm looking for? At this point in time, not really. I wouldn't mind picking up an extra agenda if they have them. I'm moving to a new apartment at the end of the month and frankly, the less I have to pack the better. I have stuff from Christmas that I've been reluctant to open because it's just going to be packed up in two weeks (like my awesome new knife set). But who knows, they'll probably be something that'll catch my eye.
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